About GADE

GADE Cosmetics offer an exclusive range of the best cosmetic products for makeup, skin care and body care for every woman to ‘feel the beauty’.

The Company

Founded in 1985, the GA-DE brand has become a major player in color cosmetics, skincare products and perfumery.

The GA-DE brand offers a wide spectrum of colour cosmetics products in terms of shades and collections, nail and skincare products, as well as fragrances. GA-DE has consolidated its leading status in the local market with the highest cosmetics sales not only by quantity but also by value. In recent years, the brand’s exceptional growth trend and positioning in the cosmetics market have made it a focus of study for several marketing and corporate strategy courses.

GA-DE Brand Code

Inspiring women to “feel the beauty”, we have a responsibility to deliver the best products that will help each woman reveal her own unique beauty.

Our aim is to provide absolute pleasure in every product: looking good through product efficacy; feeling good thanks to fine textures that offer absolute comfort.

GA-DE Club

To enhance the beauty experience of each women, GADE Club is introduced for everybody to have the chance to be an exclusive premium member and enjoy our best cosmetic and beauty products with extra benefits and discounts all year round.

GA-DE Brand Success Story

Premium products at affordable prices, combining elegance, comfort, style, and luxury.

With deluxe individual packaging that provides complete convenience, we offer the highest quality beauty products to our diverse clients of all ages at affordable, competitive prices. Leading the local market, our brand stands for “affordable luxury”.

We develop products which are perfectly in line with our vision for the brand. We create the finest quality products and adhere to international standards of excellence, based on extensive research and stringent product testing. Our passion for the smallest details gives every product a unique prestige.

As we implement the strategy based on our brand values, we constantly seek new ways to present the next GA-DE evolution through all our product launches.

Creativity

Inspired by life, nature, art, history, painting, design, fashion and jewellery, we create innovative products that deliver flawless beauty. Every season we discover new influences, colours and concepts that bring out the customer’s personality and suit her needs.

Innovation

Exciting creative ideas are converted into innovative products. Our team of chemists and colourists studies new raw materials and techniques with meticulous care and extreme precision to present a highly sensual experience to consumers. During this process, we seek to balance science and artistry with international regulations and market demands.

12 Years of Excellence

Creating a close relationship with our clients allows us to care for their needs and look out for their interests.

The GA-DE brand has received SUPER-PHARM’s prestigious “Best Suppliers of the Year” award for 10 consecutive years in the category of “Outstanding Service and Excellent Quality Products”. We are very proud to be honoured year after year for the best sales, quality, service, ethics, communication and innovation.

Makeup Artist Team

An expert and dedicated team of creative professional makeup artists present new colour collections and product launches in a range of stores.

We believe that colours, textures and fashion are a dialogue with consumers. Fashion and beauty touch our lives in so many ways, and we are proud to offer these flattering colours and textures to our clients, bringing out their best. In line with evolving fashion trends, products that are natural, sophisticated and timeless will always be the main focus of our brand identity.

Commitment To Our Community

We always appreciate the support of our community, and are pleased to give back by supporting non-profit organisations through donations and sponsorship. Our high level of environmental awareness leads us to recycle all plastic, paper and glass, use recyclable packaging and biodegradable packing materials, and avoid animal testing.

Vision

Our successes in recent years leave us ideally poised for a robust future. Every step of the way, we are confirmed in our belief that consumers worldwide are passionate about beauty products.

We will be faithful to our brand values, creating distinctive collections with a consistent vision to strengthen GA-DE brand awareness around the world.